What i would like on shelves items that are: quick (as quick as expensive healthy-quick foods) substantial (filling) healthy cheap (cheaper than the stuff that's unhealthy) taste ok few ingredients meat/fish alternatives (healthy, substantial (filling), cheap, taste ok, and if possible few ingredients) What i see on shelves at the moment cheap sweets sugary drinks meat fish expensive cheese cheap crisps cheap healthy stuff thats not quick healthy stuff thats quick but expensive bad labelling (misleading) lots and lots of ingredients (inc. chemicals etc) composite packaging non-recyclable packaging palm oil